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Consumer taste tests

Consumer taste tests are performed on a group of participants large enough to indicate how the consumer population would react to a product. Typically a number larger than 80 consumers would be the case. 

When conducting taste tests, typical questions would be connected to overall liking and preference related to the product as a whole, but it could also be questions related to important characteristics of the products. 

I also conduct so-called rapid descriptive tests, which includes lists of attributes the consumers can include in their description of the product. 

The pool of consumers in this area are connected to a student town, with a significant number of people with higher education, and a large international community, as well as a large pool of young people. 

The consumers are typically invited to a location to perform the test.